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Fighting Vipers - Pepsiman
In the Japanese Saturn port of the game, it is possible to play as Pepsiman, the mascot for the Pepsi Company in Japan, by losing the first match in Arcade Mode. Then the player must defeat him to unlock him as a playable character. 

In addition, the Pepsi brand can be seen advertised during the game's second attract mode with Tokio, on Picky's skateboard, and on both a truck and a billboard in Picky's Diner stage. However, they were removed for the US and PAL versions of the game and instead were replaced with generic advertising.

(skip to 2:17)

images found here:

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