How Nintendo Ought to Handle the Switch and 3DS

[Berry]

Delaying a Console for the sake of marketing is a dick move.

The event of e3 doesn't have the power it once had, meaning that if they hold out til the middle of the summer is a risky proposition alltogether. Honestly, the method of "don't show,don't tell" that Nintendo is doing is a refresher and slowly transition to steady but not overwhelming marketing. Excessive marketing didn't save the WiiU, so it isn't going to be any different for the Switch.

The 3DS lifespan will still continue because they already did a Direct that includes Yoshi Yarn, Mario Maker, Dragon Quest and a Pikmin title. Also those Sun/Moon 2DS bundle will boost sales, so why waste the huge boost in consumers?

You think the Wii U's advertising is excessive and that advertising a system less is a good idea? That sounds like crazy talk to be honest. History will show that the lack of advertising is what made the Wii U fail, not the other way around. Also, advertising a system less when there are so many systems out there is how it gets lost in the market and loses in sales. The casual audience need to brought up to the current system in a way that's not confusing. The Switch has 5 months to advertise, that's not enough. It will fail unless they really push it from here on out. Delaying it so people know about it is smart, even if the core audience like us, the hardcore gamer already knows. 

The 3DS direct is there also for the casual and hardcore audience. We know of 2 ports, one side game and one or two RPG's coming for the system next year, that's really not a lot to go off of, in fact that seems like the kind of year you have when you want to end a system. The casual audience will have no idea what most of the games are but if they shift attention to themselves with the direct for the Switch, then people are more likely to pay attention to the 3DS direct so they can be sure that their favorite handheld isn't getting left behind. 

Regardless of what place E3 has, it's still the biggest event of the year for solid gaming, which is why most of the best parts of every system tend to be revealed there.  Specs, game line-ups and in this case launch titles, usually show up at E3, where most people are going to pay attention.

There was very heavy marketing for the WiiU at the beginning of it's announcement toward the end of the Smash Bros 4 Hype. Why else were they so keen on pushing Amiibo and Gamecube controller feature, because they knew they lost the core casual audience. The problem with WiiU marketing is that it was convoluted and didn't knew what it wanted to be, ethier a hardcore system, casual system or a home DS console. The key to marketing(IMO) is to get straight to the point on what your product is and not what it could be.

Don't get me wrong, I strongly agree with your Nintendo Switch Direct idea but when it comes to marketing, we are on different side of the coin.I don't believe that heavy marketing will improve sells because it can easily turns to oversaturation of the brand. Something that can negatively impact and crush the momentum that the Nintendo Switch already has.